If you are running a startup and want to raise funding for your startup, then these videos are exactly for you. Friends, money is a very important thing to run a startup. Yes, market is important, team is important, how you will launch that product is important, but for all those things money is important, team is important, how you will launch that product is important, but money is important for all those things.

And there are many people who are not able to understand this entire process of fundraising properly, are not able to execute it properly, then this video is exactly for you. Four things that I will discuss in this video. First, when investors invest in a startup, why do they do it? It is not that they have some love for us or our startup, they are investing in our startup for a very valid reason and that is very important to know. Second, when investors invest, what are the things they keep an eye on? What are the things they want to know about you about the startup?

Third, if you want to race your friend, then what are the things that you have to prepare? And how to reach investors in fact a little broader question that if you want to If you want to race for money then what are the types of investors whom you can approach? Let's start with the first question. Why do investors invest in startups? It is important to know because on this basis you will give this answer.

Whether you should even raise funds or not. In my Startup Guide course, I devote an entire section to this. Where I say please there is no fund raising for everyone. Because one day you are standing up and doing your startup, This does not mean that you should fundraise, because when you fundraise, you are making a very Maybe, expensive, but definitely giving an emotionally engaging promise to someone, and that is your investors.

Someone has it and that is your investors. Investors do not invest their own money. Most of the institutional investors raise money from someone else. These could be large pension funds, These could be large government funds, these could be large university funds and when they raise money from them, they give them a return guarantee.

They say that whatever money we are taking from you We give you a minimum will return which is called the hurdle rate required It's not what it is, it's not what it is, it's just I am speaking for general knowledge but it is important to recognize that these investors Does this happen to anyone else too? Have made a return promise So this means that their entire focus is on your startup. They have also promised a return to someone else, so it means that their entire focus is on your startup so that your startup grows and due to this, the value of those who have invested money also grows.

let me give you an example Suppose your startup is in its initial days and you have raised money from some investors. It's the day and you raised money from an investor for your startup. 10 long rupees were valued at If he inserted 1 long rupee This means that they bought 10% shares 90% you have it has 10% now you fought work hard And in one year, in two years, in three years your company is very good Now at that point, in one year, two years, three years, your company has grown quite well.

Now at that point you want to raise a new round. So when a new investor comes, he says, well done, what a wonderful startup you have created, what good growth it has shown. I am very happy, I will give a valuation of 10 million dollars to your startup. What is the basis of valuation, we will know further.

I will give the valuation of million dollars. What is the basis of valuation, they will know further. Now let's say on that point, take this million dollars and 10% of your company's share is mine. I was the first investor who had invested only 1 lakh rupees in your company. For 10%, the value of that 10% has been calculated to be approximately 1 million dollars, 10% of 10 million.

Which means his investment of Rs 1 lakh has now become worth around Rs 1.5 crore. And that is what they are betting. But when he had invested the money, it was a very risky asset. It was not necessary that he would earn one million dollars from that one lakh rupees and this ten lakh startup. In fact, 90% of startups now fail even after funding or are unable to reach the stage where investors thought they would reach, and perhaps they will be forced to startup, or perhaps they will be forced to startup, or perhaps they will be forced to startup, or perhaps they will be forced to startup, or perhaps they will be forced to startup.

You will be replaced and someone will take your place, Or it may happen that they will try to bring in some other investor. on terms which are not favorable to you, Whatever happens, which does not go as per plan, could be something that harms you personally and maybe also your startup. So this is very important friends, Understanding that fundraising does not mean that the money will come forward and you will party and open your own startup.

This means that you make a promise to someone professionally and emotionally. Are you sure that your startup will be successful, and yes, every single person This is what is wanted, but it is not necessary that this happens with every startup, And when it doesn't, things get a little tricky. Now, if an investor wants to invest in your startup and is not there then things become a bit difficult.

Now if an investor wants to invest in your startup, then the second question is that what will they look for due to which their interest will peak and they are investing because they want your startup to grow and because of that, the money they have invested and the ownership they have in their company will increase in its value.

And because of that money, the ownership they have in their company will increase its value. Now that means what they are looking for is, what are those things? Due to which their confidence in one way or the probability of one way increases. That this startup will grow and here are a few things number one the market and the market size In which market is your startup and what is the opportunity or size of that market? It is mostly identified by something called TAM or total addressable market. It is important to know and understand this

Because it may happen that you make a mistake in its determination. I'll give you an example. Nearby, my startup which I started in 2015, works with local commerce players. Restaurants, Spas, Salons, Malls, Entertainment Hotspots etc. So initially we thought what was our total addressable market size. The size of the restaurant industry, the size of the spa industry, the size of the salon industry, the size of the retail industry, adding all these together is the total addressable market for nearby.

And that's a very big market, right? But as we built that startup, made a lot of mistakes, then we realized that our The total addressable market is not the size of all these industries, but the expenditure on marketing and sales in all these industries is only that much because Ultimately Nearby is helping that restaurant, spa and salon in sales and marketing, not in the entire business.

So what we realize was 5% is what is usually spent on sales and marketing. That total addressable market is 100, He is no longer 100, he is only 5. So our market, With a ratio of 20, Cut off. And that, is an important realization. Number 2, What is the problem in this market? What you are solving, What a big problem it is, And your solution, how good it is or how effective it is.

Now that is basically the core of the business, whatever problem you are experiencing in that industry, your solution, how elegantly your product solves it. How is this known? It is a combination of which technology you have used, If you have released a product early, So what is the feedback from the market or consumer? Or have you come up with a new innovative solution that was never thought of before? Or it may not have been thought at this level, combination thereof.

And then, third thing, the team. And frankly, at such an early point, when the risk is so high, the startup is so new, more often than not, the funding is raised on this third point. that who are you? What have you done in life? Which war do you live through? I have been living this life since, usually I have seen that the founders who are able to raise money and raise money, they are in a way enterprising right from the get go, yes this might be their first startup, maybe second too, but in life they

Many such things are done, which are always giving a probability of hinting that whatever person she is, she works differently, she thinks very differently, always has a very different approach towards life, if there is any problem, she always thinks very differently towards life, if there is any problem.

Having a Vision Is Very Different and That's What Sets Per Apart That's Why Investors Laugh to Focus on Founding Who is the team? How are the founders? How are the employees? And fourthly, if there is traction in the startup? If you have launched the product orally or have initially launched some new alpha betas either for internal employees or for a limited set of users outside, then what is the response? What is his feedback? What are its early signs? No.

This should not be for revenue. It can be anything, how is the growth in users, how many people are using it daily, weekly, monthly, how many diseases are coming back, age retention, so on and so forth. If all these things are important, then the third rider, which is, if you are going to an investor, then what should be your pitch toolkit? 3 specific things for this. First of all, a business plan.

Second a business strategy a pitch deck let's talk about everything The first is a business plan that is the financial plan of your startup. This means your projected revenues, your projected costs and accordingly your projected profit, your loss. Typically for the next 5 years. Quarterly plan for the next 1 year and then annual plan for the next 4 years.

This is something which is minimum expected from you as part of a business plan. It is very important that your basis for revenue and expenditure is solid. So if the good investors do not focus mostly on your numbers, Do it based on your assumptions.

What have you assumed? that you have assumed that you Will you bring customers for free? That you have assumed that customers will come for this much money, that you have assumed that the payroll cost of engineers will be this much, that of sales and marketing will be this much, that you have assumed that you will be in so many markets, or will be in so many markets, all of those assumptions are basically the basis for you to build that model, so that is why it is a very deeply detailed excel sheet, and there is no escaping it, you have to create it.

I have shared one or two templates on the description, Which are globally recognized, you can start using that. Second, business strategy. Now under a business plan it came to light that, What is the financials of the company? But business strategy is a far bigger document. Because it contains everything that surrounds your business, not just financials.

How big is the market? What are the problems of that market? How are you addressing that problem? Why is this solution innovative or competitive? Who are your competitors? What will be your go to market strategy? What does it mean? How do you launch? Why is this solution innovative or competitive? Who are your competitors? What is your go to market? What will be the market strategy, it means how will you launch, how will you get the first customers? How will you bring them, how will you retain them, how will you engage them, how will your team stand, how will that team

Everything that is needed for someone to understand how your business will be executed will be distributed. How to execute: This tool is a word document and is written in text. Sentence is written, there are many templates for this also I shared a pitch with you about those templates in the description.

Tech Pitch Understand Tech is a PowerPoint presentation that is a summary of all these things There are five things involved in this. Number one is which market are you addressing and what is the opportunity of that market. Second, what is the problem within that market and how are you solving it? Third, why will your solution work? Why do you think that this is a solution that can meet all the others? Fourth, what are your projections, where can you take this business, how big can you make it, and fifth, about your team.

These five fundamental points must be present in every pitch deck, there can be more than this, but this pitch deck does not have to be made of 50-100 slides. Maximum 20 slides, ideally 10-12 slides, very concise, very sharp. I have also linked the templates of Pitch deck in the description. You can use them.

Now comes the fourth and most important question, From whom can you raise funding for this startup? So first of all the easy one and the one that I would recommend friends and family Your friends which needn't be your friends it could be if you work, your ex colleagues, your ex bosses, I know so many people, who did good work, earned so much experience, reputation at one point that there are people who are willing to back you up, wonderful friend, I loved working with you and whenever you start anything new in life, please tell me, I would love to partner with you, such people, your family, it could be anyone, it could be your parents, it could be people who believe in you. The money that comes from friends and family network initially comes only because you are you.

Frankly they don't even care what business you are doing because it can go anywhere. But you are you and that's you. That subscribe and subscribe and subscribe and subscribe and subscribe and the network that Y Combinator has, the mentor network, is so strong that you want a lot of experience, not just money, typically to reach them.

References are needed, cold emailing works, and there is no reason why you should not try it, I can guarantee you, every one Investors read every single email. but the reason why they don't reply is because the emails are not exciting enough, they are not well written, that's why cold email if you want to do it in a very well researched manner I will have to, I have made many videos, all cold emailing, please read it seeing one Will take a new shot, and try and create references, those references Getting tired of your school network,

Can be from your work network, May be from your college network, or other founders that you know of, who have raised from them, whatever it is, if there is someone who can say, I know it, And that's why you should meet them, nothing replaces that. And finally, not my preferred route, but if nothing happens, then H&Is or high net worth individuals.

Preferred route is not because these are not formal professional investors. So it tends to happen that these H&Is, They have a lot of money, But that is not the experience of how to manage or deal with an investment. So that very quickly, very much become possessive, a lot becomes over indulgence, Become very governing, Ask me about everything, Tell me, show me, it happens, ask me about everything, tell me, show me, it happens, And then that doesn't make for a really good investor relationship. So these are the ways, these are the kind of people

that you can reach to, I recognize it is not easy, but I can tell you that there isn't any other way, it is not that You can go anywhere and collect money from anyone, just because you have started it, o forgot one thing, Angel Networks, Angel Networks also very exciting, they have come up in the last 10 odd years, but a lot of recent ones popularity is big, there are lots of Angel Networks, which bring all these HNI's together, But let's make it a formal process, so a good example is the Indian Angel Network or the IAN, and if we make a formal process then a good example is the Indian Angel Network or the IAN

And there are so many more Mumbai is Angels, Chennai is Angels, Hyderabad is Angels. This is not if you are a Mumbai startup So just have to pick it up from Mumbai Angels you can pick up anywhere these are just groups of people who have come together But there are many Angel Networks that you can tap into as well so they work with HNIs but they remove all the limitations that an H&I will bring with them.

So to get funds for startup than connect with our support team to get feature to grow yours business.

How to start Domain and hosting business

 Domain:-  the domain is  unique name which have to registered by registrar as ICANN. The domain support many extensions like .com, in, .ae, .co.in, .ai, .site, .xyz. for every country there is reserved extension for in for india, .us for usa, .cn for china and many more.

Web hosting:- host the any type of data like website, images, video is known as hosting.

There are many hosting provider as mrcloudhosting, hostingraja, godaddy, hostgator, namecheap, tmdhosting, utho, etc. In marketing there many categories available for hosting as web hosting, wordpress hosting, nodejs hosting, cloud hosting, vps hosting, video hosting, etc. the hosting company make categories in their own way to define the structure of hosting with pricings. The cheap of less price hosting has many limitations some of them it is mentioned and while some not as file and directory limits as inodes. Bandwidths, ffmpeg, email limits, etc

Plans:-

Web hosting:- many companies has this plans in which they categorised based on pricing as gold silver bronze, basic standard enterprise, etc. to purchase web hosting you have to visit the provider website and select the plan as per requirements to host, you have add2cart, checkout with details  by making payment you can use the hosting panel with purchased features.

Wordpress hosting:- if you need to host any wordpress website then you choose this plan.The wordpress is less time take to develop the website which helps to make business presence for small organizations. You can also host your local wordpress website to live. Then wordpress website has limitation in terms of scalability. For big companies they prefer coding website so they can make use to handle such large traffic, data sharding, docker, etc.

VPS hosting:- for full access or control of server you can choose vps hosting also known as virtual private server. It has dedicated ip  and you can install any operating system as mentioned in the available list like ubuntu, cloudlinux, almalinux, etc.  if you need  graphical user interface like management of panel as cpanel, aapanel, etc then you have to pay extra for license. If you don’t want extra pricing and you have experienced in cli for linux based you can save money by opting this. You can also see the resource usage of your server by installing package in your website to get realtime analytics.  In this hosting you have full control and also you can directly run cron jobs, queue jobs and can setup freepbx as siptrunk, etc

How to start the business?

To start this business you need to purchase a domain  and you have to purchase the vps hosting you can setup the whmcs for panel management to use the features like emails, remote database, mysql using phpMyAdmin, pgadmin, shh or terminal, jobs, billing information, myql wizard, ftp creation, redirection, git for version control, ssl installation as lets encrypt, etc.  To make this installation you have to visit whmcs installation website to begin the installation you have to make cmd as mentioned in the website and follow the instructions. When installed then you have to open the ip in the browser and mention the license key if you have purchased and want regular updates and support from panel company. After that you can configured with yours website so users can purchase the hosting with the desired plan as per their personal or business requirements. For domain booking you can purchase the reseller api as from bv and many other providers are available.

To open the datacenter for your business you will have to invest large amounts of money and  we are sharing some basic information or requirements for this:-

Space:-  you need to take land on rent if you have owned then it is a plus point.

Lease line:- you have to buy a lease line service with your nearest isp to support non-stop internet service.

Power Backup:- to run all devices the organization need to maintain power backup to restart the services like generator.

Racks:- to maintain the devices you will need racks to setup properly in that.

Server:- as per requirements you will need server with custom ram , storage, cache memory, workers, cpu generation, etc there are many providers for servers in the market are as dell, Lenovo, penguin, intel, etc

Switches:- to connect one server with our server you will need switches to establish the network between two or more servers.

Router:- to make your server live you will need router such as cisco, juniper, etc

Firewall:-  If you need an extra security then you have purchase the firewall as cisco, paloalto, Fortinet etc

IP:- you need to host your server to live then you need to buy the public ip form your nearest isp. That ip and ports you have to configured in the router.

Custom panel:- you can also make yours own custom panel like aapanel, cpanel, etc for the management of servers. For this you will need developers who are available to add the new features and provides customers support to the clients.

Engineers:- for this the organization needs networking engineers to maintain the healthy ecosystem, should have troubleshooting skills for every devices. In everyday the new issue will be arises for that you have ability to solve the any issue.

Security:- for security you can install immunify 360 for maintaining files security by detecting malware.

Business expansion:- for business expansion you need sales and marketing teams who will lead and make the sales to grow the business and fulfil the requirements of the clients by providing affordable pricing.

 Top companies for Datacenter

Rankbank

Serverwala

Equinix

LiveMNC

Nxtra

How to earn money online?

When an individual or enterprise wants to make money through internet media. It is also known as digital media. Seller in Amazon, Flipkart, affiliate marketing, services based work as remote jobs such as calling, Blogging business using website, etc. Our generation nowadays we having various options to earn money online, your neighbours or friends also worked if you connect with others or you can search on internet but today we will here make you easier by providing right guidance with facts and our experience. We will make easier so you can go through best way to start and grow yours business to make financially stable to fullfilled all dreams of yours and family.

Two types of earning mode:-

Offline Mode:- the way of earning money using offline channel without internet. As physical shop (General store, Sweets and Bakery Shop),  etc.

Online Mode:- the way of earning money using online channel using internet. As flipkart.com, amazon.com, blogging website, affiliate marketing, posting videos on youtube.com,  selling products online like cosmetics, footwears, apparels, accessories, electronics, etc

How we can start Online Business to earn and grow?

We are guiding you in steps :-

1. Research:- whenever you want to start a business online first you have to well research about products or services. When you select category with niche check what is actually market size with current demand and supply in market with history of that products or services.
2. Online:- To make your business online you need two type of services first is website design with development and mobile app development. If you have a good budget you can mention to service provider to first make design on figma if the design is desired and fulfil your requirements with proper sections for website and mobile app then you can proceed.
3. Platform: if you having minimal budget then you can choose website and if extreme then you can maintain to developed business mobile application also. For business website you can choose Laravel in backend, frontend should be basic if less budget as html, css, js for more you can choose reactjs, angular, etc. for startups with minimal needs you can choose flutter for mobile application development due to its single codebase feature it will works on both android and ios. The flutter uses dart developed by google.

Conclusion:- Prefer website if minimal budget if extreme then you should go for mobile application.

1. Finance management:- it plays an important role in every business how much you have to invest, running capital, backups. You have to prepare proper calculation with expense suppose you have x amount of money as 100  you have to invest 10-15% on platform, 5-8% on marketing per month, other expenses as rent, employee, electricity, etc and rest for maintain at least 12 months backup.
2. Products inventory or Services:- if you are selling products then you have to maintain inventory it blocks huge amount of money sometimes some products works and not also. So if you having manufacturing facility then you can stock minimal amounts of quantity with proper material facility and if you are borrowing from other sources then you have to check availability in meantime. If you are service provider then you have to maintain employee with proper availability when receiving any orders. You have retain, manage shortage everything as your business needs day and nights.
3. Business Registration:- if you are startup and with basic budget you can choose proprietorship firm if having extreme you can choose private limited company with 2 minimum directors required. Public Limited Company is for taking funding from public by filing dhrp for IPO. Small and Medium Enterprises can also file SME IPO.
4. Bank Account:- when company gets registered should have to open business current account many of currents banks are providing startups accounts with 1 yr free subscription model in which they don’t charge.
5. Office Space:- you have to choose office space in nearest metro city with proper connectivity. It should be less travel for employees to covers the distance shortly in meantime. Check also electricity uptime and if shortage then take backup with inverter or with generator for non-stop work. If you have not any backup then you face major losses due to this.
6. Office material:- when you purchase office space then you required office material such as machinery equipments, chair, boss table, etc.
7. Compliances:- you have to maintain compliances  if registered in ministry of corporate affairs because government needs many data of our business for this you need chartered accountant. If you have proprietorship firm you have to only report gst department in gst portal with monthly or quarterly return.  You also have to share office for departmental inspection to prevent fraud activity because many registered companies not exist as mentioned location in mca. Now government make more restriction to prevent this type of existing issues. The proper company board is also required as per guidelines and many other things.
8. Hiring :- when you start a company or business you need dedicated employee as team who will organised work properly with all dimension with flow by understanding requirements. You have to treat them well with appreciation now many are adopting this behaviour in many organisation as tata consultancy services, Amdocs, etc. you have to value your employees in both high or low times if you able to understand their problems they will also help organisation to grow. You have also to maintain salary on time because every employee have family, their expenses, rent, travel, etc.
9. Marketing:- you have to check based on budget you can choose ads based marketing using facebook, Instagram, whatsapp, can choose social media post for reach, for search engine optimization you can choose google. Seo take more time as compared to ads marketing.
10. Sales:- every business depends on sales and you have to manage all the things for servers, salary, rent, electricity, maintenance.
11. Business Expansion:- when you are getting sales you have to expansion with propriate team. You also have to add new machinery. You need to take regular meetings with team leaders, managers.

Conclusion:- if you are new to business then you have to invest step by step first website then mobile app. After select marketing type seo or ads based. If getting sales then expand the teams to handles all of the operation.

Note:- If you want to learn and earn we will provide guidance to earn passive income from yours home. Many platforms are now providing to earn money online.  

What is Ecommerce?

Ecommerce is known as internet commerce which products or goods will sell or purchase through online medium in which sellers can sell and buyers can buy their needs. Ecommerce plays a major role in boosting economy valued around $125-$148 billion in 2024, with projections to hit $340-$380 billion by 2030.  Due to huge demands of online products or services major companies goes online to scale their business. It helps to generate major revenue and it is opened 24*7 users can anytime book their orders for products or services.

Features of Ecommerce:-

Variety of Products:-   in any platform for ecommerce it has many variety of goods with many ranges and they can compares to find best with their needs.

Emi facility:- In shopping platforms they are now providing shopping with emi facilities with their banking and fintech partners. So it increases sales of businesses with flexible rate on interest on emi with autopay features which can deduct from their bank accounts.

Wide ranges:- products has wides ranges based on classification from low to high, colors ranges as white, black, blue, green, yellow, etc with brands selection as many listed brands as nike, puma, adidas.

Wide Categories:- now platsform provides wide ranges of multiple categories as fashions for mens, womens, childs, etc , shoes with various brands with multiple types, electronics and accessories as laptops, spare parts as cpu, ram, hardisk, etc.

Returns:- these platforms provides return features in which users can returns the products if they are not satisfied with  quality, size, color,  defective as expected you can return easily.

Refunds:- whenever your order products get returned it will get refunded within defined duration in amazon 5-7 days in some case.

How to Start business Online?

1. Market size :- first you have the products which are you want to sell you have to analyse how much is their market size.
2. Ecommerce Model:  you have to select the model in which model you wan to sell as D2C (Direct to Consumer), B2C (Business to Consumer), B2B (Business to Business).
3. Company registration:- you can analyse a suitable name for yours business for registration  with firm types as Proprietor, PVT LTD, LLP, OPC, etc. when it gets approval you have to apply for GST Registration. Then open a bank account with your business details with nearest branch of company headquarter. For startups which having minimal or basic funds can apply for proprietor gst registration, if they needed funds from investors then they should go for PVT LTD Company with Minimum 2 directors.
4. Domain Registration and Hosting:- they have to book a unique domain with their business name they should go for .com extension which is top level domain. For hosting they can purchased basic hosting if they have minimal budget if they have huge and they needed scale then they should choose datacenters or cloud platform providers as google cloud (GCP), amazon web services (AWS), Microsoft azure, etc. With our consideration you should choose datacenters rather than aws due to pricing of per request and many many other things.
5.  Business Website and Mobile App:-  To Make Ecommerce website choose best tech stack it can be html, css, js, jquery, ajax, php, Laravel, mysql, api, react etc. frontend should be load fast in less meantime. For backend you have to focus many parameters to make yours site should not be hacked by malicious code or hackers as XSS (Cross Site Scripting), SQL Injection, Rate Limiting, etc. when you get orders and when it comes for scale you should integrate load balancers, data sharding, if needed then integrate microservices, firewall security as cloudflare, etc. for mobile application you should flutter for development due to its cross platform features which will runs on both devices as android and ios simultaneously. For businesses like flipkart, amazon, meesho, bewakoof.com, etc they uses api (Application Programming Interface) to connect  their website to mobile apps. We can use firebase notifications to notify user in their smartphone as marketing stunt, offers, orders placed, etc.
6. Marketing:- when the development phase completed as mvp then you have to create and adopt the marketing strategy as content creation on social media platforms and paid advertising platforms as meta ads and google ads. Meta ads is based on CPI model and google ads based on CPC model. Based on budget you have to make budget division to run multiple ads with strategies.
7. Revenue:- Based on revenue you should scale your business in all direction as tech, marketing, support which will handle in every small to large scale operations widely.
8. Investment:- after revenue gets started you can connect with investing firm as contrary capital, accel partners, tiger global, softbank, etc to make pitch  and scale yours operation by dilution of shareholdings.
9. IPO:- If needs major investments you can consult with IPO consulting firms which can build yours DHRP for public investment after yours company will be listed as in NSE or BSE for Indian listings after SEBI approval which regulates public investments.

When yours platform is growing and stable then you con thought about other business that is the process how enterprise works as Adani Groups, Reliance Groups, Zoho Corp, etc. you have to be success in one domain then you have to go in another domain. Never do multiple businesses in first one is not stable it will lacks in failures as Anil Ambani done due to opening  of its multiple businesses in meantime. Every businesses should follow pipelines to grow their business with their teams. Teams is major core part of yours business which helps to scale with their expertise, feedbacks, leading in a way the usp matters. When company grow you should focus on culture that really matters how you treat them. If you understand yours employee problems and customers issue you will definitely build the business.